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ResearchPricing

Pricing interviews — synthesis

Edited 2 min ago · 11 interviews · #research

Eleven calls over two weeks. The pattern is loud: nobody objects to the price. They object to committing before they’ve built the habit.

What we heard

  • Annual billing reads as a trap until week three. Interview — Priya Raman called it “a gym membership for my brain.”
  • Teams want shared spaces long before admin controls. Feeds straight into Q4 roadmap bets.
  • No one asked for a cheaper tier. Four asked for a longer trial.

Next

  • Done: Tag every transcript #research
  • To do: Draft a 30-day trial test in Growth experiments
  • To do: Send to Tomás before Thursday
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Call w/ Dana: launch moves to Oct 14. She wants the pricing page copy by Friday #launch

Suggests: [[Launch plan — Oct]]↵ save
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When did we decide to drop weekly demos?
March 12, 2025, after the team retro. Demos had become status updates1, so you moved to a written Friday digest instead2.
1Retro — Mar 12, 20252Friday digest template

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1 year ago todaySep 22, 2025

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Pricing interviews

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annual bil14 results · 9 ms

  • Pricing interviews — synthesis

    …balked at annual billing before…

  • Interview — Priya Raman

    …annual billing feels like a gym…

  • Daily note — Sep 3

    …ask Tomás re annual billing…

Tuesday, September 22

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  • 09:12  Standup: ship Ask citations to beta
  • 11:40  Lunch w/ Priya → [[Interview — Priya Raman]]
  • 16:05  Synthesis draft done

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